For over a decade, Google has been at the forefront of integrating AI into our advertising solutions. Here’s how AI is reshaping the future of advertising on YouTube.Embracing creative essentialsCreativity is the driving force behind memorable and effective campaigns. Today, that means having assets in a variety of formats, lengths and styles to reach your audience and get the best performance. In addition, those assets need to follow proven best practices.Our latest offering, creative guidance in Google Ads, uses AI to detect the following best practice elements within a video—with more elements coming soon:Brand logo: Does a brand logo appear prominently in the first five seconds?Voiceover: Does the video have a voiceover?Video duration: Does the video follow the recommended length based on your marketing objective? (six and 15 seconds for Awareness, one to three minutes for Consideration, and 15 seconds for Action)Aspect ratio: Does the ad group include at least one of all three video orientations (horizontal, vertical and square)?We’ll let you know if your video is missing a best practice. If we have a recommendation or tool to implement a suggestion such as adding a voiceover, we’ll direct you to it. Voiceover has a big impact on YouTube. Thanks to the power of AI, quality voiceovers in 15 languages are accessible directly in Google Ads (both in the asset library and built into the video creation tool) and coming soon to Ads Creative Studio. Travel and lifestyle brand Monos used the voiceover tool recently and saw that video ads with voiceover drove 81% more conversions in their Video action campaign than ads without voiceover.[f9903b]Similarly, if your campaign would benefit from videos in different durations, we’ll guide you to Trim video. Or, if you’re missing a horizontal, square or vertical video, you can easily create one using a variety of high-quality templates.
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Friday, November 15, 2024
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