Monday, December 23, 2024

Unity selects Azure as its cloud partner; companies will work together to enable creators to reach their audiences on Xbox and PC

At Microsoft, we have a profound commitment to empowering creators. Throughout the history of Windows, we’ve nurtured developers and fostered their creative innovations. We do the same on our Xbox-branded platforms, supporting developers large and small in more than 90 countries around the world.  And our Azure cloud assures developers that they can unleash their imaginations and trust that their work is secure and scalable. Our commitment to creators is something we share with our longtime partner, Unity, a global leader in real-time 3D technology. We’re also committed to expanding the creation and distribution of 3D content, to bringing relevant tools and technologies to a wider range of developers, and to making it easier than ever to bring games to players.

That is why today, Unity has selected Azure as its cloud partner for building and operating real-time 3D (RT3D) experiences from the Unity engine.  In addition, we’re excited to work together to make it easier for game creators around the world to publish to Xbox consoles and PC so they can reach their communities.

The magic of 3D interactive experiences born in games is quickly moving to non-gaming worlds. Unity is building a platform-agnostic, cloud-native solution that meets the wide-ranging needs of all developers from enterprise through citizen creators. By giving creators easy access to RT3D simulation tools and the ability to create digital twins of real-world places and objects, Unity is offering creators an easy path to production of RT3D assets, whether for games or non-gaming worlds. To support this evolution, creators require a technical infrastructure that is as dynamic and innovative as they are. Azure is that solution. Built for security and global scalability, Azure already supports some of the world’s largest games and is bringing those battle-tested learnings to power RT3D experiences for all industries. As the need for real-time simulation becomes central to every industry ranging from e-commerce to energy, manufacturing to medical and more, Unity and Microsoft are building the creator cloud that empowers 3D artists to build and run those experiences on Azure.

Our ambition to democratize development of games and game-like experiences around the world and across industries depends on strong partnerships, particularly with game engines like Unity. The partnership between Microsoft and Unity will also enable Made with Unity game creators to more easily reach their players across Windows and Xbox devices and unlock new success opportunities. By engineering improved developer tools, leveraging the latest platform innovation from silicon to cloud, and simplifying the publishing experience, Unity creators will be able to realize their dreams by bringing their games to more gamers around the world.

As 3D interactive experiences continue to evolve in both the gaming and non-gaming worlds, Microsoft and Unity are empowering a wave of new creators to define the digital worlds of tomorrow. It is their talent, creativity and empathy that will not only transform the world but change it for the better.

Tags: Azure, developers, Gaming, XBOX

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